Are you great at social media marketing?  Interested in working with the Academy to increase our community outreach?

Indiana Academy of Science Opens Request for Proposal for Social Media Management
 
June 1, 2022
 
Introduction.
The Indiana Academy of Science (The Academy) requests proposals for a highly reliable, easy-to-use plan for establishing and integrating an Academy social media presence and executing and monitoring its daily relevance and effectiveness. It is expected that the person selected shall create, manage, and post content on social media platforms (e.g., Facebook, twitter, snapchat, YouTube) using guidelines methodically developed by them, and approved by The Academy External Communications Committee. 
 
The Academy is a non-profit professional membership organization dedicated to promoting scientific information, encouraging communication and cooperation among scientists, and to improving education in the sciences. It is composed of Indiana senior and junior scientists from both industry and academia, science educators and high school and middle school public and private school teachers, graduate and undergraduate students from Indiana universities and colleges, and science enthusiasts from all parts of Indiana and the Midwest.
 
As nonprofit organizations seek to transform and enhance their core mission operations with technology, many organizations need individuals for foundational technology projects, such as modernizing new and existing applications. The Academy is well aware of the importance of this objective and seeks to have designed and executed a social media plan that will effectively communicate with both its members and others. Generation characteristics of The Academy are such that social media platforms provide effective modes of transferring information to its membership, in contrast to newsletters and other conventional modes of communication, when contact with this population is time-sensitive in particular. Current challenges being faced by The Academy support being able to reach its members in the most effective and timely manner, to keep them updated, connected, and engaged. Responsive social media management proposals are requested for this purpose, as well as to better reach the general public.  Proposals must be received by Monday, June 30, 2022, at 8 a.m. EST and should be submitted to Executive Director Delores Brown at: execdir@indianaacademyofscience.org.
 
An initial stipend of $2000.00 will be awarded to the individual chosen. Applicants shall prepare a proposal that supports The Academy mission and carefully outlines a statement of work that:

1) incorporates content, and a content strategy for the types and amounts of posts proposed,
2) integrates a plan for branding The Academy,
3) provides steps recommended in the event of crisis (news-making or other events that impacts the Academy and its members),
4) proposes a calendar of key opportunities to maximize outreach, with timeline,
5) outlines a proposed measurement and reporting plan, i.e., how success will be measured, and
6) details qualifications of the individual submitting the proposal.
 
Selection criteria:
The individual chosen will be selected solely by the judgement of the Indiana Academy of Science. The six (6) priorities outlined above will be weighted and scored. Ranking will be applied for each criterion. Familiarity with The Academy and/or experience working with nonprofits and charities similar to The Academy is highly desirable.  Preference will be given to respondents who can help expand the Academy’s commitment to Diversity, Equity, and Inclusion (DEI).
 
RFP respondents may be asked to see examples of their work. As much as possible, these references and samples should relate to social media management projects that match the desires of The Academy in terms of size, budget, and audience or membership. In person or virtual meetings will be conducted with the finalists.
 
Timelines: 
Responsive proposals must be received by Monday, June 30, 2022, at 8 a.m. (est.) Notifications will be made by July 14, 2022. Work must commence on August 15, 2022, with monthly reports due the 1st of each month beginning September 15, through May 15, 2023. A final report is due May 15, 2023, following the reporting guidelines.
 
Process: 
Proposals will be reviewed to make sure they meet all requirements. All proposals will be scored in each of the categories stated in Requirements, and the top three proposals will be evaluated by the External Communications Committee to select the winning proposal and an alternate. Negotiations with the winning applicant are expected to result in a final decision within two weeks. Work should commence immediately thereafter.
 
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